Update to the Google Personalised ads policy

In February 2024, Google will update its Personalised ads policy to introduce new limitations on personalised ads relating to consumer financial products and services. Specifically, Google’s ‘Credit in personalised ads’ policy will be expanded to cover ‘Consumer finance in personalised ads’. The updated policy will read as follows:

‘In the United States and Canada, the following sensitive interest categories cannot be targeted to audiences based on gender, age, parental status, marital status or postcode.

Find out more by following this link.